Nicola is primarily in charge of the World Dance Masters Competition circuit. Anything to do with Competition, Nicola is behind it. She regularly performs the daunting task of Head Judge at the World Dance Masters Championship event in August each year, while arranging all the logistics around the competition at the event.
At eighteen Sam embarked on a Pro-Am career, working with many students over a six year period. Sam had students ranging from four to eighty years told and trained many UK, European, and World Champions in a range of divisions. Sam officially retired from Pro-Am in December 2011 to concentrate on the running of World Dance Masters and his career as a Marketing Manager within a multi-national corporation. He is a graduate of the University of Liverpool. Sam is heavily involved with the operations of World Dance Masters at the highest level.
Craig is now a world-renowned choreography and personality and has won six Crystal Boot Awards since 2009. He the choreographer behind 'Playing with Fire', 'Poker Face', and 'Born this Way'.
Craig's responsibilities at World Dance Masters focus around the successful execution of the Social section of the World Dance Masters Championships held in August each year. Craig is heavily involved with the scheduling, talent appointment, and the organisation and running of the World Dance Masters Choreography Competition.
Lee assists World Dance Masters in their overall running, including providing valuable insight into West Coast Swing, Pro-Am, and Couples markets, and helping with talent acquisition for World Dance Masters' primary events.