The Team

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The World Dance Masters Championship event has been run by World Dance Masters Ltd for 5 years.

After spending two years in the Palace Hotel in Manchester, the event moved to the Winter Gardens in Blackpool to allow room for growth and ensure all dancers have as much dancing space as possible. In 2015 we welcomed more than 1,100 people for Competition, Social Line Dance, and West Coast Swing.

The event always comprises of three dedicated, full-size ballrooms. The World Line Dance Championships take place in the Empress Ballroom and there is social line dance and live music in the Spanish Hall and The Arena. Additionally, attendees get the chance to learn new skills such as West Coast Swing and Country Two-Step in the Baronial Hall.

We pride ourselves our putting on the best event at the best value for money.

The event organisation is a collective effort by some very experienced and enthusiastic young professionals. You can read their profiles below. We hope you choose to join us at this unique event experience.

Nicola Lafferty

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Nicola has been dancing since the age of two, training in Ballet, Tap, Modern and Jazz. She has danced in numerous stage shows and theatre productions and started solo dancing in 1999. After competing in the Intermediate and Advanced solo dance divisions, Nicola decided to move into the coaching and judging side of solo and couples dance. Nicola still competes in the UCWDC Couples Pro-Pro division with American Masters dancer Ronnie DeBenedetta and has won four World Titles. Nicola’s passion is choreography and teaching and feels very privileged to get to do something she loves so much as a full time career.

Nicola is primarily in charge of the World Dance Masters Competition circuit. Anything to do with Competition, Nicola is behind it. She regularly performs the daunting task of Head Judge at the World Dance Masters Championship event in August each year, while arranging all the logistics around the competition at the event.

Sam Robins

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Sam has a strong passion for dance. Solo dance became a huge part of his life at the age of eleven while attending a local class with his grandmother. By the age of twelve he had begun his competition era, dancing in Solo, Couples, and Pro-Am with Rachael McEnaney. By the age of sixteen, Sam had won numerous titles, include British, European, and World Champion.

At eighteen Sam embarked on a Pro-Am career, working with many students over a six year period. Sam trained many UK, European, and World Champions in a range of divisions. Sam officially retired from Pro-Am in December 2011 to concentrate on the running of World Dance Masters and his career as a Marketing Manager at an Silicon Valley tech company. He is a graduate of the University of Liverpool.

Sam is heavily involved with the operations of World Dance Masters at the highest level.

Michelle Risley

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Michelle’s passion for teaching line dance started in 1996 and quickly grew into opening her family run club Peace-Train in 1998, based in Hertfordshire, with Michelle’s unique teaching style, classes, socials and events are always fun and noisy!

Nominated over the past 5 years for the Linedancer Magazine Crystal Boot Awards for UK Instructor, Female Personality and UK Choreographer Categories as well as Dance Category Nominations, Michelle has quickly built up respect and admiration in the industry.

Some of Michelle’s Dances include: ‘The Wanderer’, ‘Write Your Number’ ,‘The Gambler’, ‘Ball and Chain’ and ‘Play On’. Michelle is an avid promoter of mainstream line dance and live dance artists, and is therefore the perfect addition to our newest ballroom at World Dance Masters!